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How David Beckham Became a Brand

David Beckham was once one of the highest paid soccer players in the world, but his success has extended well beyond the pitch. This is the story of how he made himself into one of the most recognizable brands in the world.

Video by Leila Hussain

https://www.bloomberg.com/news/videos/2018-07-25/how-david-beckham-became-a-brand-video

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